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Dr Mike J Smith
Senior Lecturer in GIS,
Kingston University

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September
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14
 


       

AGI Tat

Thu, 14 Sep 2006

I was speaking in the Solutions Centre at the AGI Exhibition in the British Design Centre (BDC) today. In order to setup I had to get to the BDC at lunchtime which left me with a few hours to wander around the show floor. I thought I would run a little competition to see how good (or bad!) the free "tat" on the stalls was. So, to pre-empt my list below and in no particular order I'll briefly run through some of the tat I encountered. To make my life easier I immediately discounted anyone with pens, sweets or bottles of water; we can all do better than that!

The OS were weak with a stupid little key-ring designed to remind you of TOIDs, MapInfo appeared to have nothing, whilst ESRI had t-shirts and not much else. So a poor start from the bigger vendors. Positioning Systems had a natty three-nib highlighter and HP were constantly running off big A0 poster prints (and, because this was a geospatial trade show, no one was interested in maps, but rather grabbed the Disney Madagascar posters!). Cities Revealed had a naff "build your own" press out cube jigsaw and Infoterra really plumbed the depths with a paper aeroplane!! Cadcorp started out well with some good (cycling) water bottles and Intermap hit dizzy heights with a credit card full of mints and an impressive super-bright LED keyring. So I saved the best till last, with Autodesk providing a full set of stainless steel coasters. Cool!

Worst Tat
1. Infoterra: paper aeroplane (well done Andy)
2. MapInfo/ESRI: nothing of value
3. Cities Revealed: stupid cube (Note: its not a bad coffee matt though)
4. OS: pointless TOID (Ed, does this fall under your remit?)

Best Tat
1. Autodesk: high quality, Chinese manufactured, bright as a button, stainless steel jigsaw coasters
2. Intermap: super-bright LED
3. HP: great posters
4. Positioning Systems: highlighter

I have to admit at being disappointed at the pointless tat this year. Things are definitely getting worse. For instance, a couple of years ago Intermap had some super nifty stainless steel thermal mugs. All this can mean is that GIS is a mainstream, low cost, product that has been commodified. Anyway, does anyone have any highs and lows of pointless tat from AGIs gone by? Leave a comment below and lets see what used to be on offer!

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Comments

Ed Parsons wrote at 2006-09-14 22:53:

Mike, no sorry not my area..

Best tat I have seen at a GIS show by a long way was a plastic sunflower on a metre high stalk in a little plastic plot given away my leica at interGEO (you would have to have seen them), I'm not sure how people got them home on planes !!

Worst - no doubt ER mapper boxer shorts !!

Andy Wells wrote at 2006-09-15 07:53:

It is a close run thing between best and worst tat in the past. I would agree with Ed that the ERM Boxer shorts were the worst BUT would have easily won the competition this year, especially when they were given out the same year as they sponsored the toilets!

There has been a number of other sad losses over the 10 years I have been on stands at the show. The number of companies with horrific music which played in a loop (ok for visitors who only had to stand it for an hour or so but as an exhibitor!!!!!. Also missing are the on stand mini-presentations and the innovative way visitors were encouranged to attend (who can forget the the Big Ben on the ERMapper stand that bonged every hour on the hour)

Still just maybe these much loved things will return

Alistair Maclenan wrote at 2006-09-15 10:02:

If I had known how much it upset the other vendors I think we would have run those boxers every year :-) Nice to see how memorable they were though..

Neil Brooker (Autodesk Ideal Home Division) wrote at 2006-09-15 11:09:

Mike, many thanks for this prestigious accolade. We have 4 boxes of the coasters left so are thinking of 'Open Sourcing' them. Our marketing dept are trying to figure out how to upload them to the OsGeo website! I'm going to leave them for a few days.

Greg Byrom wrote at 2006-09-15 14:50:

Nobody so far has mentioned the hassle you had to go through to get the most useless piece of tat at the entire show this year - the WiFi Hotspot Locator, and thanks to all those vendors on the DNF trail who kindly supplied me with the stickers so I could get this piece of tat. So far the best use I can think of for it is to remove the batteries to use in something else - ANYTHING else!

Martin Daly wrote at 2006-09-15 17:07:

Ed, I will see your plastic sunflower and raise you a chocolate CD (in a CD case and everything) and wooden coaster from GML Dev Days 2003, courtesy of Schemasoft. Autodesk were giving out pens in those days.

Schemasoft appear to have disappeared, as it were; perhaps after spending too much on tat...

Sara wrote at 2006-09-15 19:10:

A friend once brought me back a sponge crayfish on a metre high metal stick - all the way from San Diego. Can't remember which company was giving it away - but honestly why would you bring back a sponge on a stick from San Diego???

Personally, I always enjoy the squeezy stress-ball globes.

Sim wrote at 2006-09-17 23:51:

Who can forget the Lizardtech plastic lizards/ choke hazard?

Ken Field wrote at 2006-09-18 09:41:

I still have my Lizardtech family of lizards. I'm also quite fond of my vibrating stress globe (pull the string and let it go!) but, alas, there is no logo on it so I can't be sure of the company...acquired in San Diego though. In fact, the ESRI show has been an excellent source of swag and remains somewhere of note in the tat world. Maybe the Americans still take it seriously?

The OS OHP slides of MasterMap layers were a bit 'old school' at this year's AGI. Still, Kingston have only ever had pens before (OK - before someone else says it, no, we don't give away degrees!).

I'll go and hunt around at home. Plenty of tat stuffed away somewhere. Got a rubiks cube somewhere...



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